People ask us all the time when we will open stores in their area. Its probably coming. I need to get positioned for the next pivot in the company. Some of you know that we started out as a complete BMW accessory shop but mostly focused on lighting. We still sell a fair amount of bmw inventory. But its mostly to wholesalers. Since I came from a large business environment it was easy to spot directions in the BMW market and we pivoted the company to react and pre-position ourselves strongly in other markets. Today HID is still strong. But I will openly tell you that HID is not where this company makes its money. And HID is a shrinking legacy business within the industry. Even LED is a short term bridge business. We are positioning to take advantage of new products and technologies. We will expand outward. But theres a change coming first.
Posted on: Mon, 21 Jul 2014 15:22:36 +0000