Perception is demonstrated to have occurred below the threshold of conscious sensory experience when a person responds to a stimulus too weak in intensity or too short in duration for him to be aware of it. Individual behavior without awareness of the stimulus, of which subliminal perception is a subtype, has been a subject of study in psychological laboratories for at least 70 years, and a great deal of technical data has been collected on the subject. Recently it has been associated with some theories of depth analysis and popularized for possible commercial exploitation by the advertising world.
Posted on: Sun, 03 Aug 2014 21:08:23 +0000