Perfection – an exemplification of supremacy; an unsurpassable degree of accuracy. Perhaps these are how Seiko defines what a true timepiece can and should be. Watch complications may be enticing to the buyer, but without the needed accuracy and precision, that infatuation is short lived. Hence, Seiko’s quest for higher frequency was begun, and ultimately the Grand Seiko was born. Simplicity over complexity, legibility over decorations, and most important of all accuracy over function; the people at Seikosha (Seiko Manufactory at Nagano prefecture) made these three values inform their design from conception, such that the very notion of something as simple as telling the time can be perfected. Seiko set a goal that was higher than any Japanese watch company had ever accomplished: to surpass Swiss chronometer standards and create a timepiece to be called the King of all Watches – this was the starting point of the legend that is Grand Seiko.
Posted on: Sat, 03 Aug 2013 20:23:25 +0000
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