Persuasion in Everyday Life Every day we are confronted by persuasion. Food makers want us to buy their newest products, while movie studios want us to go see the latest blockbusters. Because persuasion is such a pervasive component of our lives, it is often all-to-easy to overlook how we are influenced by outside sources. Due to the usefulness of influence, persuasion techniques have been studied and observed since ancient times, but social psychologists began formally studying these techniques early in the 20th-century. The ultimate goal of persuasion is to convince the target to internalize the persuasive argument and adopt this new attitude as a part of their core belief system.
Posted on: Mon, 26 Jan 2015 10:21:54 +0000
Trending Topics
Recently Viewed Topics
© 2015