Pilot Reminds Speeders We Live, Work, Walk, Ride Here City Campaign Starts Today on Five Raleigh Corridors While it’s an inclusive city, speeders are not welcomed here. That’s the message of the City of Raleigh’s anti-speeding pilot campaign that launched today. The goal of the effort is to reduce the number of collisions between vehicles, pedestrians and bicycle riders. The campaign’s theme strives to instill a sense of community rights and responsibilities over a self-entitlement mentally. "The No Need to Speed: We Walk Here; We Work Here, We Bike Here, We Live Here” theme includes images of motorists, motorcyclists, bicyclists, a mom pedestrian with a stroller, a soon-to-be mom pedestrian, a father pedestrian with small children pedestrians, a mobility-impaired pedestrian and people whose jobs require them to be in or near traffic, such as police officers and sanitation workers. The pilot is being conducted through the end of November on five corridors that are geographically dispersed throughout Raleigh. The education tools include yard signs, fact sheets, posters, radar-speed signs, radio advertising, CAT bus interior advertising, a safety event in each corridor and enforcement by the Raleigh Police. The five corridors are: • Quail Hollow Drive from Millbrook Road to the dead end, south of Hardimont Road; • Wide River Drive from Falls of Neuse Road to Falls River Avenue; • Oakwood Avenue from Person Street to North Raleigh Boulevard; • Clark Avenue from Faircloth Street to Dixie Trail; and • Ridge Road from Varnell Avenue to Leonard Street. • Each of these corridors has a documented speeding problem. • The effectiveness of the anti-speeding pilot will be determined by: • Conducting before-and-after speed surveys; • Developing a before-and-after survey for pilot-corridor residents to measure the communities’ perception of speed along the corridor and to gauge the effectiveness of the campaign; • Counting the number of bicyclists and pedestrians using the corridor before, during and after the campaign; and, • Studying crash rates along each corridor and comparing before and after data. The anti-speeding campaign was prompted by a directive to City staff from the City Council. The theme, content and design for the campaign were produced by City staff. City of Raleigh • Public Affairs Department • 222 W. Hargett Street • Raleigh, NC 27601
Posted on: Tue, 01 Oct 2013 20:05:53 +0000
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