Pinkwashing to Pink Fracking. “Few people realize that Breast Cancer Awareness Month (BCAM) was launched by Astra Zeneca, a pharmaceutical company that sells cancer treatments on the one hand and carcinogenic pesticides on the other. So BCAM has all along been one big marketing campaign — arguably the most successful marketing campaign of the 20th century. This is why at Breast Cancer Action, we call October “Breast Cancer Industry Month,” the month when corporations make money professing how much they care about breast cancer by selling pink ribbon products.”
Posted on: Sat, 06 Dec 2014 08:55:03 +0000
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