Placebo buttons are a lot like superstitions, or ancient rituals. You do something in the hopes of an outcome – if you get the outcome, you keep the superstition. Dancing to bring the rain, sacrificing a goat to get the sun to rise – it turns out these are a lot like pressing the button at the crosswalk over and over again. Your brain doesn’t like randomness, and so it tries to connect a cause to every effect; when it can’t, you make one up.
Posted on: Thu, 06 Nov 2014 00:27:13 +0000
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