Please either read to the end - or just skip there, as I have a challenge for you (y) Also remember to DOT and copy and paste the challenge for your friends :) Australia Day...a very important day on our calendar - although it holds a different meaning to many people across the country. As I look back at the very first blog I ever wrote, it was triggered by the irreversable and selfish actions of Coles, on Australia Day 2011. This blog was written from a place of extreme frustration, two weeks after the WAR ON MILK, and only one year after my diagnosis of Clinical Depression. (Originally posted 14-2-2011, titled The Plight of the Dairy Farmer, and reposted 12 months later - hence the different title). It is a piece of work I remain very proud of...as my foresight was proven to be correct. All of its content proceeded to materialise in the coming months - and now in fact years :( The first couple of Australia Days after the milk discounting started, I felt quite bitter - but tomorrow will be very different for me! As I now reflect on that diabolical marketing decision, it was in fact the very catalyst for all that has happened in my life. If not for Coles, I would still be supplying milk to Pauls, and you would have never seen or heard of Scenic Rim 4REAL MILK :O I really believe that what youve seen so far is a drop in the ocean - the ripple effect has been set in motion and growing rapidly (y) Why? Because there are increasing numbers of YOU sharing the positive changes in your own lives...either by having a healthy alternative milk that doesnt make your family sick, or because youve changed your retail spending habits, which has a tremendous flow on effect for local and independent business - and is making you feel empowered, that you are contributing to real and lasting change :D It is thanks to corporate greed that a even increasing number of people like me - average, ordinary Aussies, have said...ENOUGH!! Weve had a gutful of the lies and deceipt. We are no longer prepared to accept being treated with contempt. We have become aware, and have grown in confidence, that our actions as individuals are being heard...and are making an impact!! The Challenge I spoke of?? As a show of support - share a photo of your family, your pet, a 4real product, your favourite independent retail outlet, the staff at the checkout...or even a selfie on this page, instagram, or twitter (y) Heres the clincher - use one of all of #4real or #farmergregie or #legendairy Lets see if we cant get them all trending on AUSTRALIA DAY ;) milkingit4real.blogspot.au/2012/02/milk-warsone-year-on.html
Posted on: Sun, 25 Jan 2015 03:39:39 +0000