Posting weekly is the sweet spot for any kind of content—blog posts, newsletters, videos, etc. People will lose interest if you only post content once a month. Every other week is simply too confusing. If you post every other week and you miss a week, people will wonder, “Will he make it up 2 weeks from now? Will he do it next week? Does he post on the second Wednesday of the month?” You don’t want to make your audience have to think super hard to know when your content is coming out. People think in weekly terms and live in weekly cycles. The key is to get inside that weekly cycle. Everything resets on a weekly basis for people—regular events they have, routines they follow, and their favorite tv show’s schedule. If you want to go above and beyond, you can do daily or twice a week, but weekly is the sweet spot. seanwes/tv/048-when-is-best-day-of-the-week-to-post
Posted on: Wed, 21 Jan 2015 20:03:17 +0000
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