ProMAX evolves workflow servers - The market segments formerly - TopicsExpress

ProMAX evolves workflow servers - The market segments formerly delineated as ‘storage’ and ‘media asset management’ are converging and competition among vendors coming into the field from both sides of the fence is fierce. The software-defined always-on nature of fast-based production makes the tagging, storage and retrieval of media a business imperative but many organisations large and small lack a holistic management strategy that tracks every piece of content that comes in and goes out of it. In bids to differentiate their various solutions to this problem, storage/MAM vendors are choosing to badge the functionality of their in terminology such as ‘media logistics platform’; ‘smart MAM’; media orchestration.’ ift.tt/1BzhcO8

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