Probably the smartest thing John Herrman has written. (Okay that is a bit exaggeration, but you get the point.) Glad he is out of BuzzFeed machine to actually pontificate in a smart manner. Enough publishers—basically all?—are trying to pull off this new aggregation balancing act, between reporting and aggregation and uncanny social media colloquialism, that intentionally and even correctly assembling a story to feel Facebook native doesnt necessarily work—theres stiff competition, and the best, biggest internet sensations are still accidents (burn down the whole damn thing the day this ceases to be true). The difference now is that you dont have to repackage things for the dumb search machines, you repackage them for the strange shapeshifting link bazaar where most people share stuff online, with its house tone and rules and mechanisms and limits.
Posted on: Tue, 01 Jul 2014 14:51:49 +0000
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