Procter & Gamble is targeting novelty-seeking consumers who want - TopicsExpress



          

Procter & Gamble is targeting novelty-seeking consumers who want to experience the new new thing with its line of dessert-flavored toothpastes. P&G calls this target market experiential consumers. Crests new Be line of toothpaste are bold, playful and evocative of a flavor adventure (or inspiration or dynamic experience) every time users brush their teeth. And after years of using mint, bubble gum or cinnamon toothpaste, maybe consumers (Millennials in particular) are ready for a brushing adventure. Crests new flavors include the following: -Be Adventurous: Mint Chocolate Trek -Be Dynamic: Lime Spearmint Zest -Be Inspired: Vanilla Mint Spark Who knew brushing your teeth could be a stimulating experience?
Posted on: Wed, 29 Jan 2014 15:20:45 +0000

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