Prof. Byron says BRAND LOYALTY does not exist. Consumers choose - TopicsExpress

Prof. Byron says BRAND LOYALTY does not exist. Consumers choose from a basket of brands. Big brands are have more consumers who buy it more often. Smaller brands have fewer consumers who buy it less often. Brands need to be more available physically (distribution) and mentally (advertising). Our aim should be to get more consumers to try our brand. A must watch video. Thanks Vishy Vishwanath Watch this Chandra Shekhara Reddy Pareddy Shalabh Sharma

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