Promotion of Mauritius in Russia The Mauritius Tourism Promotion Authority organised several workshops in the three main cities of Russia- St Petersburg, Ekaterinburg and Moscow on the last 24th, 26th and 28th June 2013 respectively. The main objective was to stimulate growth on the Russian market and to further maximize the presence of Mauritius in Russia. All the three workshops were marked by a resounded success both in terms of visitor’s affluence and outcome. The workshops saw the participation of 23 local participants including hoteliers and tour operators. More than 135 Russian visitors comprising of tour operators, travel agents and representatives of media attended the working sessions which were far beyond the expectation of the Mauritian participants. An intensive face-to-face interaction and business cooperation took place between the Mauritian participants and the Russian partners, all in a very pleasant atmosphere, in the backdrop of thrilling sega music. The Mauritian partners were able to meet new collaborators who came to receive first-hand information on the destination, and they promised to establish strong ties of cooperation with the Mauritian partners. Further to that, the Office of Tourism made a presentation on the destination which enlightened the audience on all aspects of Mauritian tourism. The local participants have established fruitful contacts with many new partners in Ekaterinburg – a new market for Mauritius, St Petersburg and Moscow. The roadshow in Moscow was marked by the presence of H.E, Mrs. Indira Sidaya, newly designated Ambassador of Mauritius in Russia, who recommended the guests to further strengthen the business ties and to continue promoting the destination in Russia. The Russian invitees were marveled by her presence which gave an added impetus to the workshop. The representatives of Transaero were also present during the workshop and discussed about the re-launching of the direct flight to Mauritius. Moreover, the MTPA participated in the LUX Event organized by LUX Island Resorts to promote the new LUX brand in Russia. All the top tour operators selling Mauritius were invited to the event and the best 5 ones were awarded a Certificate of Excellence by Lux Resorts. The local partners who accompanied the MTPA were Veranda Leisure & Hospitality, White Sand Tours, Mautourco, Beachcomber, Maritim, Lux Island Resorts, Attitude Resorts, Luxe Voyage, Solis Indian Ocean, Sega Tours, Emotions, Aeromarine, Kezner One & Only Le Saint Geran, Association of Tour Operators, Le Maho, Abhan Appartments and Orchd Villas.
Posted on: Fri, 05 Jul 2013 13:46:23 +0000
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