:: Proof that features TELL and benefits SELL :: Last night at - TopicsExpress

:: Proof that features TELL and benefits SELL :: Last night at dinner, we tried to convince B-man to let us tear his cheese roll-up (tortilla) in two so it would cool faster. Husband: Hey buddy, want me to cut that for you? Toddler: Um....no. Husband: Want me to make it into TWO pieces? Toddler: Yep! #sold Moral of the story: Make sure people know the sweet end RESULT they get from working with you. Not just how you get it for them. (Ex. I know a place where you can go to learn how to write your site, attract your dream clients, AND enjoy the process. Its something like acourseaboutcopy....?) ;) Happy weekend, friends!

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