Propaganda is so powerful because everyone is susceptible to it. This is true as explained by Robert Cialdini, an expert in influence, because people exist in a rapidly moving and complex world. I just used a persuasive technique that propagandist use all the time by introducing Cialdini as an expert. The heuristic this follows is the obedience to authority and is a rule that when someone credible and in this case by title of an expert, a person will automatically believe the information to be correct. Titles are simultaneously the most difficult and the easiest symbols of authority to acquire. To earn a title normally takes years of work and achievement. Yet, it is possible for somebody who has put in none of this effort to adopt the mere label and receive an automatic difference Cialdini 181). After all, what really makes Cialdini an expert? Edge. #Lets watch it
Posted on: Tue, 09 Sep 2014 20:43:58 +0000
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