Qantas’ first brand campaign since 2012, ‘Feels Like Home’ - TopicsExpress

Qantas’ first brand campaign since 2012, ‘Feels Like Home’ follows five real stories of passengers on their journey home. Hoping to rebuild its brand after a year of being in the news mostly for the wrong reasons, I have to admit its tugging at the heartstrings approach worked on me. What do you think? Does this campaign make you connect to Qantas? And more importantly did its tear-jerk tactics also get you? ow.ly/Ezr2V

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