Question: Who is the pitchman for priceline? Answer: In 1997, William Shatner became the spokesman for Priceline, agreeing to do the spots in exchange for stock in the company. The arrangement turned out to be quite profitable for Shatner, who sold much of the stock shortly before its value plummeted in the dot-com bust and has since made approximately $600 million from Priceline. In commercials that began airing January 22, 2012, Shatners Negotiator character apparently dies as a bus falls off a bridge and explodes. Subsequent ads have featured his spirit, still advertising Priceline from beyond the grave. # Bob Barker 5% Bill Cosby 0% Ed McMahon 3% William Shatner 91%
Posted on: Tue, 13 Jan 2015 18:39:19 +0000