Questo superpotere lo dobbiamo ammirare prima che ogni altro..... 9. LATVIA SUPERPOWER: ENCHANTED FORESTS In Latvia, every day is Arbor Day. As possibly the greenest country on Earth, more than 40 percent of Latvia is covered in forests, and all this thick vegetation makes it a net reducer of greenhouse gas emissions. It’s not just woodlands either. Latvians have nearly stopped importing coal. They’re heavy recyclers who create Europe’s smallest amount of waste per person. And the capital, Riga, is one of the continent’s cleanest cities. Even with such impeccable credentials, Latvia decided to up the environmental ante. In 2010, the state forest department launched a sprawling media campaign that called on all citizens to plant even more trees. To help boost volunteerism, the ad campaign targeted students, teachers, families, companies, and Latvian musicians. The government distributed free packets of seed and launched an interactive website where citizens could post videos of their plantings. It also held tree-sowing events throughout the year to sustain the buzz. By the end of the campaign, Latvians had planted 2,278,234 firs, pines, and oaks, just over one tree for every Latvian. Best of all, the cleanliness hasn’t held back Latvia’s business. After having a hard time during the recent global collapse, the country enjoyed strong growth in 2011 and 2012. As countries around the world scramble to kick-start their economies while remaining green, they’ll be looking at Latvia to lead the way. Read the full text here: mentalfloss/article/50442/10-contestants-earths-next-superpower#ixzz2W0tHqO28 --brought to you by mental_floss!
Posted on: Wed, 12 Jun 2013 14:46:16 +0000
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