Quick and easy guide to how you should be saying corporate brand names! Nike Nike does NOT rhyme with bike! Actually it rhymes with spiky. That should answer one of lifes big unanswered questions. Hermès You don’t take her, add me, and put an s on the end. In fact, one drops the h, and sounds the e as in dress. Plus you need to sound the s more like a z: Ermez. Givenchy You cant take Given (noun or adjective), plus Chi (as in tai chi). And make it Given-chi. Rather, one softens the g, sounds the second syllable as in on and softens the chi to shi. Ji-von-shee. Porsche This sound like the Shakespearean heroine (Portia) and NOT like that thing that keeps the rain off (porch)! It definitely has two syllables. Saucony A female pig + the thing you put ice cream in + youbaring your fangs = Sow-cone-ee. Nope. Its more like sock-a-nee. Audi Not O-dee, but Ow-dee” Yves Saint Laurent Drop all the terminal letters and say the first syllable like the woman who got banished with Adam from the Garden of Eden. Eve san law-ron (but dont sound either n too strongly). Or just stick to YSL. Moët et Chandon The t in Moët, somewhat counter-intuitively, is sounded. The result should sound like “Mwet eh Shan-don” rather than Mway e Shan-don. But with the rival champagne brand “Veuve Clicquot” dont sound the terminal t
Posted on: Wed, 04 Jun 2014 09:12:35 +0000
Trending Topics
Recently Viewed Topics
© 2015