REAL WOMEN DO SPORT TO BUILD BODY CAPITAL 2 million less women regularly participate in sport or exercise than men, despite 3 in 4 aged 14-40 say they would like to do more. Traditionally most women didnt do sport - they were meant to look attractive not active (on less doing house chores). Sport England just launched a new campaign with Real Women to encourage more to take up exercise to build body capital. As Virgil reminds us: health is wealth. Q: I BELIEVE THAT ACTIVE = ATTRACTIVE - WHAT DO YOU THINK? Read Kjaer Globals blog posts on BODY CAPITAL
Posted on: Thu, 15 Jan 2015 17:23:08 +0000
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