REPUBLIC OF KOREA “2013 K-FOOD World Festival” Leads New Hallyu Boom in Korean Food Seoul (MOFAT) - The final round and the awarding ceremony of “K-FOOD World Festival,” a Korean food cooking competition open to foreigners, will be held in Jeonju, Jeollabuk-do on August 16. The “K-Food World Festival” aimed at globalizing Korean food is co-hosted by the Foreign Ministry, Jeollabuk-do, and Munhwa Broadcasting Corporation (MBC). The entire process from qualifying rounds to final round will be broadcast on MBC as part of its Chuseok (Korean Thanksgiving) special programs. The “K-FOOD World Festival” is one of public diplomacy programs that the Foreign Ministry has been conducting to enhance the ROK’s image as a charming country by using “K-FOOD,” the ROK’s representative soft power asset. The Ministry holds qualifying rounds in foreign countries and winners from each country are invited to the ROK for the final round. In 2013, qualifying rounds were held in ten countries from June to July and ten winners from each country were selected. The ten finalists representing their individual countries will visit the ROK on August 11-17 for the final round of the “K-FOOD World Festival” in Jeonju, Jeollabuk-do. During their trip to the ROK, they will experience various Korean cuisines and ingredients through K-Food Camp (Korean food tasting trip to Jeollabuk-do) and Seoul tour programs. In a bid to make the “K-FOOD World Festival” an ongoing process for continuously promoting Korean food, the Foreign Ministry will appoint the ten finalists as “Honorary Ambassadors for the Promotion of Korean Food” to serve for one year. The Ministry will provide necessary support to them so that they can spread in their own countries the real charm of Korean cuisine they tasted and cooked in the ROK. The Ministry will continue to work for the “K-FOOD World Festival” to reinforce public diplomacy that wins the hearts and minds of the people around the world with the taste and flavor of Korean food
Posted on: Tue, 06 Aug 2013 13:28:48 +0000
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