RFQ for promotions .... The Economic Alliance, which will administer a $150,000 state grant to promote tourism in the Methow Valley and Okanogan County, has issued a “request for qualifications,” soliciting companies or individuals to contract with the Economic alliance to carry out the promotional campaign. Because of the fast turn-around time required, the Economic Alliance has asked regional media to distribute the information through their social media networks. Request For Qualifications The Carlton Complex fires started on July 14, 2014, by lightning and made significant runs in many of our communities consuming 256,108 acres and approximately 300 homes in its path and destroying critical infrastructure. Governor Jay Inslee has directed the state Department of Commerce to release $150,000 from the Governor’s Strategic Reserve Fund to support local economies affected by the Carlton Complex fire and the subsequent ongoing business related impacts of that event. The Economic Alliance of Okanogan County has been contracted to administer these funds. An agency will be contracted to immediately create and launch a County-wide media and communications plan and possibly other services to inform the public that area businesses and attractions are open for business, easily accessible and safe to travel to. Scope of Work: 1. Develop a public relations message that community partners can communicate. Target Markets: I-5 Corridor, Spokane and British Columbia 2. Develop an advertising campaign, produce advertising content, and make recommendations for the media buy. Target Markets: I-5 Corridor, Spokane and British Columbia 3. Develop a social media marketing strategy that includes content to be implemented by community partners. Timeline: Deadline For Response: 9:00am, Sunday, August 24, 2014 Response Format: Limit 5 Pages Total (Including Samples), By Email To: rholderdiefenbach@economic-alliance Contract Awarded: Tuesday August 26, 2014 By 5:00 pm Strategy Presentation & Input Meeting: Wednesday August 27, 2014 at 9:00 am Material Production Deadline: September 3, 2014 At 5:00 pm Full Campaign Roll Out: Summer/Fall 2014-Phase-No Later Than September 9, 2014; Spring/Summer Phase 2015-No later than February 28, 2015 Campaign Completion: All production, and ads must be implemented (purchased and run) no later than June 30, 2015 Project Manager: Economic Alliance: Roni Holder-Diefenbach, Executive Director rholderdiefenbach@economic-alliance PO Box 626 Omak, WA 98841 509-322-6266 Cell 509-826-5107 Office Agency Requirements: • Ability to work quickly under pressure, build consensus, with a deep understanding of the limitations and opportunities of this County, the significant economic impact this is having to our community, and our desire to create positive perception and bring people to our area. • Specific Experience with Emergency Communications & Public Relations. • Demonstrate Experience with a Successful Print, Television, Radio Advertising Campaign. • Demonstrate Experience with a Successful Social Media Campaign. Response Should Include: • Maximum one page of qualifications and previous experience for team members assigned to the campaign and the proposed role they would play. • Hourly Rates Or Project Based Rates For: Creative Time Production Time Technical Assistance • Maximum one page of possible strategies and recommendations. • Availability to work beyond normal working hours to complete the campaign by the deadline.
Posted on: Tue, 19 Aug 2014 21:57:57 +0000
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