ReThink911 youtu.be/NrnUKVCTRGw via Lew Rockwell ~ Fact: it does no good to get the word out unless you have a very explicit, tightly focused program to mobilize people after you get the word out. The marketing campaign must be an extension of the mobilization plan. It must reinforce this plan. It must ignore everything that is not an aspect of this plan. We have limited resources. It is very easy to waste resources. This is why a marketing campaign is necessary: to conserve resources. There must be a specific, measurable goal for the expenditures. There must be success indicators. There must be rapid reporting on the results of the expenditures. There must be a way of generating money from the campaign, so that there can be another follow-up campaign. Until all this is in place, and tested on a limited, statistically representative scale, the money will disappear into the void. Direct-response marketers understand all this. They live with it. Yet very few people understand this, and fewer still discipline themselves to follow this procedure. People get on board a project to get the word out for many reasons. There is no universal pattern for joining a cause. It is too expensive to devise a separate recruiting campaign for each of these motivations. The budget is too small. The markets are too diversified. The personal motivations are too different. Those who promote the official version also have multiple motivations. But they have a huge advantage: government money, government power, and the mainstream media, which fear government power and want in on government money. Most people do not have time to re-think every government position. Even with the big positions, people do not have time to re-think them in detail. They sense the personal cost of such investigations. If they ever figured out that they have been lied to deliberately, they might lose faith in the government. This is like abandoning the religion of your youth. The costs are high. The older you are, the more emotional capital is invested in this market. To abandon faith in the official line means admitting that you had previously fallen for a grand deception. You were played the sucker. You were, in Lee Harvey Oswalds now-famous term, a patsy. There is an old line: You cannot change just one thing. When you abandon faith in the broad outline of the governments official explanation, you then feel as though you must offer a better one. This opens up a huge can of worms. This may take you down rabbit trails. Then this may take you down rabbit holes. You may be like Alice. You may enter Wonderland. You may never re-emerge. ~ ^----- To read the rest: garynorth/public/12222.cfm
Posted on: Tue, 18 Mar 2014 15:23:29 +0000
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