Reason #4 to ignore every mascara ad ever and embrace your own lashes: No one ever ever ever talks about men’s eyelashes or sells men anything to do with their eyelashes or asks men to think about what their eyelashes are lacking. Male and female eyelashes serve the same functions and are created equal. Just like men, you don’t *need* to dye, extend, amplify, paint, or modify your eyelashes in any way. You don’t. Yes, we’re living in a world where natural eyelashes are becoming a rare sight in media (and unfortunately in the world around us too), but that does not mean your natural lashes are any less awesome or fulfill their intended function any less perfectly. When we flip the script and see how unbelievably gendered the expectations of eyelashes are, we get a much-needed reality check. We are not throwing shade on anyone with lash extensions, expensive potions, mascaras, procedures or prescriptions. We get it. Long, dark, thick lashes look fab. But we gotta talk about the reasons so many women feel so compelled to spend their money and time on those potions and procedures. And why zero men do. And why ads like this target us at every turn. And how much money these companies are making off of our desire to look like these unreal images. (Hint: it’s in the billions.)
Posted on: Tue, 13 Jan 2015 21:59:49 +0000
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