Recent project I have been working on with Michelle Eves - Spirit moments. Michelle came to me to spruce up her business and create a stronger message. Michelle wanted to keep her existing logo, I suggest that I could improve and strengthen areas of her logo to be a completed brand. Using the existing logo, I selected a purple colour palette, replacing the pinks, incorporated transparency in the web to form a pattern and a trail of cyan dots on the spiders body to add vibrance. I removed the business name from the logo, and selected strong fonts to suit. The existing logo is now seen as the brand identity and the business name is now a stronger, clear message. Once the logo was complete we moved forward with business cards. I wanted to create a mood and feel for Michelles identity and decided to create a purple background with Michelle applied in the background. Using elements from the logo, I have created a graphic for the back to include strong imagery. Great results.
Posted on: Mon, 01 Dec 2014 09:00:00 +0000
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