Report: Tiger Woods could cost the golf industry $15 billion Wait, can this be true? Is Tiger Woods really worth $15 billion to the golf industry? According to Golfs Josh Sens that number is in the ballpark. Sens wrote a piece on how Woods absence is affecting the sport (something weve looked at on Eye on Golf, as well) and will do so in the near future. According to Brad Adgate, senior vice president and director of research for Horizon Media, a New York-based media services company, the 25-30 percent ratings drop were accustomed to seeing at Tiger-free events threatens to translate into similar percentage losses across the board. Adgate and other analysts say its impossible to a put a precise price tag on Tigers absence. But if we do the math and arrive at a ballpark number in a golf industry valued at around $68.8 billion, it pencils out at roughly $15 billion. Gulp! I dont know where this math comes from (though the $68.8 billion is a 2011 number) -- Sens doesnt explicitly lay it out -- but its fairly clear that whatever the number, golf will see a downtick sans Tiger. So whether its $15 billion or $15 million we can collectively say that Tiger is good for golf in 2014. That slack in the rope will need to be made up over the next few decades if the sport wants to maintain its current buoyancy.
Posted on: Tue, 22 Apr 2014 23:11:12 +0000
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