Reputation is everything... In the era of online reviews and consumer feedback it is crucial for a revenue manager to have a good reputation and review score. It directly impacts your ability to drive ADR (average daily rate). Set up a combined task force together with the operations team to improve the service level of the hotel, and tackle concerns or suggestions raised by guests. Assist in making your hotel outshine the competition! But it is not just about service. You need to get reviews, so don’t forget to ask guests to write something about their stay on for example your hotel’s TripAdvisor or Google+ profile. It will help you move up in the ranks.
Posted on: Thu, 08 Aug 2013 11:05:34 +0000