Residential Finance and HER® Realtors® Join Forces to Provide Streamlined Homebuying Experience [08.06.2013] Top Ohio mortgage lender and large Midwest real estate firm sign marketing agreement COLUMBUS, Ohio– Residential Finance, a leading nationwide mortgage lender and one of the largest and fastest-growing Ohio-based mortgage lenders, has entered into an exclusive marketing services agreement with HER® Realtors®, a prominent Ohio-based realty firm with over 800 REALTORS®. The agreement, effective August 12, 2013, designates Residential Finance as the preferred mortgage lender for HER, and situates Residential Finance loan officers in 60 HER Realtors offices in the central Ohio, Dayton and Cincinnati areas. “When buying a new car, most people don’t obtain financing from a bank and then purchase their new car from the dealership,” said Michael Isaacs, president and chief executive officer of Residential Finance. “The efficient approach is to buy the car and obtain financing at the same time, from the dealer. By situating loan officers in each HER office, both the customer and the real estate agent have immediate access to the loan officer. This creates a streamlined homebuying experience with greater communication, so customers can close on their homes faster and with greater ease.” Isaacs continued, “Together, Residential Finance and HER Realtors will provide a seamless, efficient one-stop shopping experience for homebuyers. Our hand-in-hand relationship will offer more financing options and will ultimately increase the pleasure of purchasing a home.” The partnership offers customers immediate access to integrated local mortgage and real estate services. This unified approach will enable more homebuyers to take advantage of the wide range of mortgage lending products offered by Residential Finance, while also enjoying the strong local market knowledge of both Ohio-based companies. In order to achieve homeownership, both homebuyers and their real estate agents need a wide variety of home financing options. Partnering with Residential Finance brings HER customers and their agents nearly any loan option needed in today’s homebuying environment – USDA, Veterans Administration, FHA, State-bond, Jumbo and High Balance, Construction, 203(k), Foreign National, and more. “We are very excited to partner with Residential Finance, one of America’s premier lenders. Both our companies differentiate themselves by serving homeowners and future homebuyers with highly professional, personalized and efficient service,” says Harley E. Rouda, Jr., managing partner of the real estate firm’s parent company. Rouda continued, “It’s nothing short of irony that both iconic companies are from Central Ohio and it’s taken us this long to forge a partnership together. We could not be happier!” David Stein, president of Retail Branching and general counsel for Residential Finance, said HER Realtors was an ideal partner because of the company’s unparalleled reputation and deep local roots. “HER shares our passion for excellence and our commitment to the Ohio community. They have distinguished themselves as a respected industry leader with superior services for more than 50 years. We are honored to partner with them and support their well-respected real estate professionals, as well as provide mortgage options and processes that will enable them to provide exceptional service to their customers,” said David Stein. About Residential Finance Founded in 1997, Columbus, Ohio-based Residential Finance is the 55th largest mortgage company in the nation with more than 40 branches, including nine Ohio-based branches and a team of corporate loan officers who are among the company’s 275 local employees. Residential Finance has won over 25 awards for excellence, including 10 Columbus Business First Fast 50 awards and two Columbus Business First Best Places to Work awards, and was included in the 2013 Columbus CEO Top Workplaces list. Residential Finance offers homeowners and homebuyers nationwide a wide range of home mortgage loan options, including special lower-rate government-insured FHA and VA loans, jumbo mortgage loans, and reverse mortgages. NMLS#1652. Equal Housing Lender. Equal Opportunity Employer. About HER Realtors HER Realtors is a full-service real estate company with more than 820 agents and 60 offices throughout Central Ohio, Cincinnati and Dayton. HER Realtors was established in 1956 by Harley E. Rouda, Sr. and has been the dominant full-service brokerage throughout the area since 1964. HER offers its consumers services that include residential and commercial real estate sales, property management and rental services, mortgage, title, warranty, and other home-related, lifestyle services.
Posted on: Wed, 07 Aug 2013 15:43:31 +0000
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