Restaurant Marketers MUST LISTEN to Nations Restaurant News interview with W. Kent Taylor, of Texas Roadhouse CEO. In brief: https://soundcloud/nations-restaurant-news/lessons-in-leadership-w-kent/s-GQeAS He was denied financing over 100 times….he said he made a game of it. Said he was used to rejection from asking girls to dance in high school. With fresh baked bread, made by scratch menu, and their pricing is 15-20% less than competitors, he said he hired people who were good at making fresh food, not processed. GM’s buy in for $10,000 and sign a 5 year contract, and don’t vest for 5 years, so they make connections and roots in the neighborhood, and they grow their own sales as a managing partner. They figure out how to be best in class in their neighborhoods…no national advertising, we are putting it back into better quality food and into our employees. Our secret is the power of people to build guest loyalty, and building sales. He says he visits fast casual brands to learn how to streamline operations and still serve higher quality fresh food.
Posted on: Wed, 29 Oct 2014 15:56:45 +0000