Retailers Must Gear Up for Mobile Influenced Cross-Channel Sales: Cross-channel sales, also known as web-influenced sales, are purchases that are touched by a digital channel but are not completed online. According to US data from Forrester, cross-channel sales are becoming increasingly important and are worth four times more in total than online sales alone. In fact, the analyst estimates that cross-channel sales will reach $1.8 trillion by 2018.
Posted on: Sun, 10 Aug 2014 09:01:09 +0000
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