Retailers must respond to the threat of “showrooming” - TopicsExpress

Retailers must respond to the threat of “showrooming” constructively; look for the opportunities. Remember: * If a customer plans to buy online, they neednt visit your shop at all; but their interest brings a sales opportunity. Nothing is ever lost from a customer walking into your store! * If they dont buy in-store (and they may not have been intending to buy online either) this in an opportunity to encourage them to buy from your own online store. * Viewing shop visitors as intending to buy from a competitor could becoming self-fulfilling Read our article for a positive reponse to the showrooming trend: goo.gl/nygUIM

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