Revealing The Ad Placement Mystery There are mysteries well probably never reveal: who built Stonehenge? What is the fuss about crop circles all about? And how does ad placement work? Okay, the last question doesnt really fit into the row, but arent there moments when you feel that this is something you are equally unlikely to reveal? You probably have a vague idea of how it could work, but the fact that one of the most complex systems is behind that banner that promotes bargain flights right above your morning read doesnt make things easier. So, how does the system actually decide which ad to deliver? To shed some light into the dark, Behind The Banner helps you understand the ad-tech ecosystem — in simple, easy-to-follow steps and without a lot of words. Finally! To achieve this, the site uses an animation visualizing the underlying interactions that take place from the moment you open a site to the fulfillment of the ad only 150 milliseconds later. A great approach to break something complex down into small, comprehensible steps. Very interesting! cmsummit/behindthebanner/index.html
Posted on: Tue, 18 Mar 2014 21:22:02 +0000
Trending Topics
Recently Viewed Topics
© 2015