Richards (2004): The unpopularity of politics can be attributed in part to the failure of political actors, and of the professional communicators they work with, to respond and adapt sufficiently to the ways in which popular culture has now transformed society. While the experience of citizens has been transformed, the modes of political address to them have not always matched these transformations. Despite all of the hype about spin and about politicians’ enslavement to the media, and despite the undoubted energy with which control of media agendas has been pursued, political communications often remain unattuned to some key dimensions of this new cultural reality. In particular, there is an emotional deficit in contemporary political communications, a lack of crafted, sustained attention to the emotional needs of the audience.
Posted on: Wed, 28 Aug 2013 21:00:34 +0000
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