Rise of the Challenger Marketer: What It Means and How to Be One: - TopicsExpress



          

Rise of the Challenger Marketer: What It Means and How to Be One: When you do these things right, you earn the right to take control of the conversation. You earn the right to push the prospect forward based not on your objectives, but their desired outcomes. When you make their business case (rather than your own), you are there and forward evangelizing their needs, not yours. read more via @Consultoria_NT
Posted on: Thu, 05 Jun 2014 07:27:53 +0000

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