Rush Limbaughs PR guy has responded to the Media Matters article, - TopicsExpress

Rush Limbaughs PR guy has responded to the Media Matters article, Rush Limbaughs California Ratings Debacle (link below). Its wise to read between the lines. For example, the 314% increase claimed for KEIB/L.A.s AQH audience could theoretically mean that Rush took them from 1 to 3 listeners (plus a baby). In general, huge percentage increases for marginal stations (such as the 969% AQH increase claimed for KNEW/S.F.) are common and need to be taken with a grain of salt. That said, if Rush indeed took his time slot from a 0.2 to 2.7 share over the past year thats something -- albeit good luck making money on a 2.7 share of hugely 65+ listeners. As for WOR/New York, PR guy Brian Glicklich writes, Since moving to WOR­‐AM, Rush has maintained his position, long held, as the No. 1 talk show in his daypart in the market. He has led WOR into the Top 10 stations and increased WORs ratings by more than 200%, in the nations largest market. Obviously, he means Rushs time slot is Top 10 -- not the station overall -- since WOR overall is still stuck in 22nd place with a 1.5 share. Being the No. 1 talk show just means he allegedly beats Curtis & Kuby. Being in the Top 10 means hes probably ninth or tenth. when for many years on WABC he was in the Top 3 in total audience. Doubling a previous shows ratings on WOR (increased...more than 200%) is not something to brag about. There are no body counts quoted but if they were significant WOR would have advanced beyond a 1.5 overall share.

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