SAAFOST SENSORY FORUM NORTHERN BRANCH LECTURE Food images evoke certain emotions, and may make sense to the viewer or not. An image has a message that the viewer decodes and consequently an experience follows, which could be pleasing or not. These content-driven messages, which are encoded through their talent by food stylists and are then interpreted by consumers, which in turn contribute to an altered persuasion or behavioural intention. Please join us for a meal and an interesting sensory presentation on understanding how consumers respond to content aesthetics, as a result of how they interpret content through their senses, which greatly benefits the food stylist, ultimately influencing the marketing of food. Date: 25 July 2013 Times: 1.30 for 2pm until 4pm Venue: University of Pretoria, Old Agriculture Building, corner of Prospect and Festival Streets, Pretoria Cost: R50. This includes a light supper of a selection of winter soups, and homemade breads, juice and coffee. Bookings: Close at 12pm on Friday, 19 July. Online registration and payments at turnersconferences/SECRETARIAT/SAAFoST/secure/Events/BRANCH_Northern/2013/Jul25/booking.asp
Posted on: Thu, 04 Jul 2013 09:36:00 +0000