SALE 1. Multimedia TV, Social network, radio, newspaper: để KH - TopicsExpress

SALE 1. Multimedia TV, Social network, radio, newspaper: để KH có ấn tượng về sp 2. Event giới thiệu sp mới: lên báo, radio, youtube, fb, TV để khi KH tự tìm kiếm thông tin thì thấy 3. Làm mọi cách để có comment khen ngợi, hài lòng trên youtube, fb, các diễn đàn: khi KH hỏi bạn bè, người thân; họ sẽ nói những lời đánh giá tốt đọc được PROCESS 1. Trải nghiệm mua sắm: cho KH những trải nghiệm mới mẻ, phấn khởi. VD: virtual showroom of shop, applied girl- fashion- game to let customer tries new clothes online. 2. Cải thiện qui trình: hình dung KH mua sp làm gì, sau đó cung cấp dịch vụ thuận tiện hóa qui trình mua hàng. VD: gift- packed service at giftshop, transport at furniture, call taxi at hotel, send the gift to the taker 3. Làm Kh cảm thấy họ là 1 phần của sp. VD: let customer draw in the wall at coffee shop; offer the seed for customer plant in the hotel.

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