SAMSUNG LOCATION-BASED COMMERCE ECOSYSTEM AND OPPORTUNITIES The emergence of geo-social networking, mobile marketing, and location-aware technologies presents Samsung mobile users with an unprecedented level of convenience and connectivity while rapidly changing the way businesses interact with their customers. This presentation will cover the exciting new proximity technologies, ecosystems, and partnerships that Samsung is leveraging to create ultra-cohesive, location-aware mobile experiences. Samsungs proximity service platform will be discussed, including the use of Bluetooth Low Energy (BLE) beacon technology to drive creative customer engagements and generate consumer analytics.
Posted on: Thu, 15 Jan 2015 05:37:01 +0000
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