SBI Clerk Exam, 2014-Some Expected Marketing Questions (Part 2) Q.1.The following offering is not a service- (1) Fixed deposit receipt (2) Postage stamp (3) Insurance policy(4) Gift coupon of the chain store. (5) All of these Ans: 4 Q.2.The act of obtaining a desired object from someone by offering some in return is called as a- (1) Transaction (2) Exchange (3) Relationship (4) Value (5) None of these Ans: 2 Q.3. _______ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets. (1) Group (2) Product line (3) Category (4) Market (5) None of these Ans: 2 Q.4.Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called------------ goods- (1) Industrial (2) Specialty (3) Shopping (4) Convenience (5) None of these Ans: 3 Q.5.Out of the following ------ is not an objective of pricing- (1) Profit (2) Stabilizing demand an sales of the product (3) Improvement in product quality (4) Expansion of business. (5) All of these Ans: 4 Q.6.Out the following ------- is not the three level of the product- (1) Core (2) Symbolic (3) Augmented (4) fragmented (5) None of these Ans: 4 Q.7.Of the following pricing methods----- is not for new product- (1) Market skimming (2) Penetration (3) Discriminatory pricing (4) None of these (5) All of the above Ans: 1 Q.8.In market skimming pricing strategy----- (1) Initially price is lower than it is reduced (2) Initially price is higher than it is reduced (3) Initial price is high and is maintained high (4) None of these (5) All of these Ans: 2 Q.9.Bank of Mathura is offering higher interest-ratio on fixed deposit to senior citizens of 60 years and above- It is practicing- (1) Promotional pricing (2) Psychological pricing (3) Segmental pricing (4) Product mix pricing (5) All of these Ans: 3 Q.10. With---- pricing, the products are priced below list price (or even cost) for a temporary period to create buying urgency- (1) Reference (2) By-product (3) Promotional (4) Market penetration (5) All of these Ans: 3 Q.11. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business- (1) To protect companies from each other. (2) To protect companies from unfair business practices. (3) To protect the interests of the society. (4) To businesses from unfair consumer demands. (5) All of these Ans: 3 Q.12.The last stage in selling process- (1) approach (2) handling objections (3) closing (4) follow up (5) All of these Ans: 4 Q.13.The Major advantage of survey research is its- (1) Simplicity (2) Structure (3) Organization (4) flexibility (5) All of these Ans: 4 Q.14. A ----- is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything. (1) Demand (2) Basic staple (3) Product (4) Service (5) All of these Ans: 4 Q.15. ______ is a persons distinguishing psychological characteristics that-lead to relatively consistent and lasting responses his or her own environment- (1) Psychographics (2) Personality (3) Demographics (4) lifestyle. (5) All of these Ans: 2 Q.16. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the- (1) Environment (2) Response (3) Stimuli (4) Buying center (5) All of these Ans: 4 Q.17. The course of a products sale and profit over its lifetime is called- (1) The sales chart (2) The dynamic growth curve. (3) The adoption process (4) The product life cycle. (5) All of these Ans: 4 Q.18. All of the following are thought to be sources of new product ideas Except- (1) Internal Sources (2) Customers (3) Competitors (4) Local library (5) All of these Ans: 3 Q.19.If Honda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following- (1) New brand strategy (2) Live extension strategy (3) Multiband strategy (4) Brand extension strategy (5) All of these Ans: 4 Q.20.If a company (considering its options on the product/market expansion grid) chooses to move in to different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies. (1) Market-Penetration (2) Market development (3) Product development (4) Diversification (5) All of these Ans: 4 Q.21.When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a- (1) Group (2) Bi-variant-population (3) Sample (4) Market Target (5) None of these Ans: 3 Q.22.Joining with foreign companies to produce or market product and service is called- (1) Direct exporting (2) Indirect exporting (3) Licensing (4) Joint-Venturing (5) None of these Ans: 4 Q.23.A --- is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service- (1) Product feature (2) Sponsorship (3) Brand (4) Logo (5) None of these Ans: 3 Q.24.The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called: (1) Geothermic (2) Demography (3) Ethnography (4) Geography (5) None of these Ans: 2 Q.25. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called- (1) Marketing strategy (2) Marketing Control (3) Marketing analysis (4) Marketing implementation (5) None of these Ans: 4 Q.26. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ? (1) Retailer (2) Business (3) Government (4) Service (5) None of these Ans: 2 Q.27.Cost that do not vary with production or sales level are called- (1) fixed costs (2) Variable cost (3) Standard costs (4) Independent-costs (5) None of these Ans: 1 Q.28.Consumer Information source- (1) Personal source and commercial source (2) Public source (3) experiential source (4) all of the above (5) None of these Ans: 4 Q.29.Zero-based budgeting (ZBB) means- (1) A tool of marketing cost (2) a tool for financial analysis (3) each year, budgeting starts from a scratch. (4) a certain percentage of sales (5) both 1 & 2. Ans: 3 Q.30. Which of the following expresses Maslows Motivation theory best---- (1) Importance of Motivation for customer development (2) Why people are driven by particular need at particular times. (3) Where human needs are arranged in a hierarchy. (4) All of the above (5) None of these Ans: 4 Q.31. The long term objective of marketing is- (1) Customer satisfaction (2) Profit maximization (3) Cost cutting (4) Profit maximization with customer satisfaction (5) None of these Ans: 4 Q.32.Which among the following is statistical indicator for equality in income distribution- (1) Gini Coefficient (2) Price Indices (3) GNP (4) GDP (5) None of these Ans: 1 Q.33.Short term planning focuses on- (1) Functional plans (2) Long term objective (3) Specific goal (4) Both 1 & 3 (5) None of these Ans: 4 Q.34.In marketing terms Attitude can best be defined as a - (1) Rude behaviour of Salesperson (2) Rude behaviour of consumer (3) Mental state of consumer (4) Ego of the marketing executive (5) None of these Ans: 3 Q.35. Reference group influences Vis-a-Vis consumption decision is a function of the (1) Product Category (2) Group characteristics (3) Group communication process (4) All of these (5) None of these Ans: 4 Q.36.Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in- (1) India (2) America (3) Japan (4) None of these (5) All of these Ans: 3 Q.37.The level of commitment that consumers feel towards a given brand is called- (1) Brand equity (2) Brand Name (3) Brand loyalty (4) None of these (5) All of these Ans: 3 Q.38.Assigning specific Jobs and work places to the selected candidates is known as- (1) Placement (2) Recruitment (3) Transfer (4) Promotion (5) All of these Ans: 1 Q.39.As a Councilor, a personnel manager- (1) Reminds the management of moral obligations towards employees. (2) Encourages the employees. (3) Tries to settle the disputes between labour & management. (4) All of these (5) None of these Ans: 2 Q.40. Information Systems can assist Manager by - (1) Providing information (2) Providing data on internal sources (3) Directing (4) All of the above (5) None of these Ans: 4 CHANDIGARH SCHOOL OF BANKING wishes you ALL THE BEST for your SUCCESS in Examination. 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Posted on: Wed, 23 Jul 2014 16:30:04 +0000
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