SEVEN SYNTHETICS, SEVEN GUERLAINS The Hyper-Natural exhibition by journalist, author, and curator of olfactory art Chandler Burr recently passed through Australia. The exhibition is a showcase of the extraordinary effect of aroma chemicals in perfumes, exemplified by seven different synthetic materials and how these give life to seven prominent Guerlain perfumes. The young perfume blogger Olfactics reports from the exhibition: 7. Design Material: Benzaldehyde. Benzaldehyde is one of the oldest molecules in the scent designer’s palette (1832), yet is very difficult to use – you have to wrestle it into submission; however used correctly it lets designers create a fascinating vibration. It is the smell of bitter almonds (abstracted and perfected). 7. L’Homme Idéal – Guerlain 2014. I’ve reviewed this, and it doesn’t do much for me. However the story behind this is great. Wasser was in the factory mixing up some fresh Jicky. When they started pouring in the benzaldehyde he was ‘completely intoxicated’. This smell of bitter almond hitting lavender inspired Thierry, thus came the fragrance. For me, it is a fougere clashing with a gourmand, as this also uses ethyl vanillin and coumarin – constant tension. Read the rest below.
Posted on: Fri, 16 Jan 2015 11:00:01 +0000
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