SOCIAL MEDIA AND CAR – The California Association of Realtors under Joel Singer is recognized as an outstanding organization. They are on the cutting edge of Social Media and present excellent classes on these subjects. Therefore, I decided to do a basic check of their efforts. Interesting info and supports my opinion of my efforts. Facebook – They have 19,540 “Likes”, posting information about once a day. Examples of other Realtor groups; Bay East – 3,475 Likes; Pacific West – 1,101 Likes, OCAR – 1,204 Likes, SACTO – 2,142 Likes, San Diego - 2,512 Likes, Santa Clara – 1,471 Likes, Tech Savvy Agent – 26,860 Likes and Hobbs and Herder – 3, 350 Likes. Where do you stock up? My recommendation for Real Estate Professionals, “Like” CAR NOW! Not on Facebook? Get on then. Twitter – 17,767 followers; 2,711 tweets, 2,658 following. Short messages with quick update. Become a follower. YouTube – CAR does not seem to have a strong presence. Most of the posts appear to draw around 100 views. Interesting that One Cool Thing (First Time Buyers had 680 views and Ethics had 23). Pinterest: CAR has 33 Boards, 554 pins and 258 likes. I didn’t find anything interesting or valuable here. Linked-In Group has 6,536 Members. I am one and you should be also. DUANE GOMER SEMINARS: My major project has been and remains blast email twice a week. CAR has terrific emails coming out regularly. We have built up a mailing list of about 240,000 so even with the poor opening rates of emails we get a wide distribution. That is our job, keep people away from the delete key. Our experience has been similar to CAR. Facebook has been our next most prolific app. We are not near 19,540 or 27,000 like Tech Savvy Agent but we are at about 6,000 with a combination of Friends and Likes. I try to post something once a day. Then, I use those posts for my blast email. I posted several You Tube videos about 2 years ago even graduated to a fancy Green Sheet to change backgrounds. Very little response. The return is not equal to the effort required. And I don’t do a good job as the “talent.” Pinterest holds no appeal for me at all. I believe you can’t adopt every new idea that comes along. Twitter: I subscribe to several Twitter feeds and they are good sources. If companies, Associations, Government Agencies want to get something out fast they use Twitter. I don’t tweet much as it is hard for me to write with such strict limitations on characters but I read others. Summary: I will continue emailing and build my email lists. For old timers, we used to call the building your Rolodex. Facebook is beginning to perform for our company and we will “grow” it. Currently, we have an “intern” working to improve our Linked-In presence. That should prove beneficial in acquiring recommendations, etc. You have to keep moving and shaking, never let them see you sweat, don’t look around as the newbie and probies could be gaining on you, and to the senior, senior citizens or as the IRS calls us elderly, don’t play the age card just compete.
Posted on: Sun, 30 Jun 2013 21:08:06 +0000
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