***SONOROUS SATURDAY*** Viral marketing Cult Brand marketers are constantly creating new business ideas that keep their products in the heart and minds of the global consumer. Each time a new product is created, customers have to be given a reason to dream about their future purchase. Sometimes marketers of cult brands hit on something so great that people can’t help but share with others. Getting your customers talking about your products and services is very important to growing awareness for your business. Air New Zealand has been a pioneer in viral marketing, via social media and the rather unique touchpoint of safety instruction videos. To celebrate the release of the first Hobbit film, Air New Zealand released the best safety briefing of all time and secured themselves over 12.1M views.
Posted on: Sat, 03 Jan 2015 15:57:31 +0000
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