SUMMARY 1ST NOVEMBER, 2014 UI & UX: INJECTING PERSONALITY INTO - TopicsExpress

SUMMARY 1ST NOVEMBER, 2014 UI & UX: INJECTING PERSONALITY INTO BRAND JAYAN NARAYANAN, SR. CREATIVE DIRECTOR, 9.9 MEDIA “UI & UX: Injecting Personality Into Brand” shed light on two oft heard but little understood acronyms and its impact on user acquisition. Key Takeaways - 1. UX/UI was well explained through the example of an Indian meal served on a banana leaf – presentation and set position of items (UI) ensure ease of flow, moments of joy – aiming ultimately to heighten user pleasure/experience (UX) 2. Several myths shattered – “UI = UX”, “You = User”, “User knows what they want”, “UX ends on page unload”, “Best practices will always work”, “Trust the UX/UI guru” and “Only the landing page is important” 3. Find designers keyed into tech, design and lifestyle trends 4. SEO could conflict with UX/UI, requiring a healthy balance 5. Mobile First should be a key focus of Startups - this pushes Startups to prioritize and strive for clearer communication 6. “Responsive” design, validation using usability metrics, managing color, typography and content strategies are very important 7. Good UX/UI is an intuitive, visual and experiential representation of the brand personality as defined by the founders. Details matter.

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