Sainsbury’s Christmas is for Sharing in 1914 Sainsbury’s, the UK retail chain, has worked with the Royal British Legion to run “Christmas is for Sharing”, an advertising campaign centred on the 1914 First World War Christmas truce. A 3 minute 20 seconds television commercial is a creative recreation of the events of Christmas Day 1914 when British and German soldiers laid down their arms and came together on neutral territory to share greetings, treats, mementoes and even a game of football. The story is told from the perspective of a young British soldier who dares to venture from his trench onto No Man’s Land to greet his rivals and come together in a football game. He shares a moment of connection and friendship with a young German soldier and, as the truce ends and they return to their trenches, the German soldier is moved to discover that his British friend has hidden the gift of a chocolate bar in his pocket.
Posted on: Wed, 03 Dec 2014 06:05:53 +0000
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