Seth Godin: Two purposes of user feedback : sethgodin.typepad/seths_blog/2014/09/two-purposes-of-user-feedback.html If you live in the US, you might try calling 800-398-0242. Thats the number Fedex Print lists on all their receipts, hoping for customer feedback. Its hard to imagine a happy customer working her way through all of these menus and buttons and clicks, and harder still to imagine an annoyed customer being happy to do all of this data processing for them. The alternative is pretty simple: if youre about to lose a $10,000 customer, put the cell phone number of the regional manager on the receipt. Thats what you and I would do if we owned the place, wouldnt we? Answer the phone and listen. Its an essay test, not multiple choice. When in doubt, be human.
Posted on: Sun, 28 Sep 2014 15:51:48 +0000