Seth Matlins calls himself Mr. Anti-Photoshop. The former Hollywood marketer now says he has a bigger purpose in life: improving the future for his two children, ages 7 and 8. That starts, he says, by bringing down the false perceptions of perfection that the advertising industry so rampantly displays. Today, Matlins will present a Change.org petition on Capitol Hill that has more than 27,000 signatures and asks the Federal Trade Commission to develop regulations for excessive use of distortion tools, like Photoshop, in advertising campaigns. Specifically, the petition calls for the FTC to develop regulations that do not allow ads that materially change the faces and bodies of the people in them. The petition is not designed to eliminate photo correction and editing tools completely -- just the use of them to perfect the people in the shots. - The Huffington Post Whats your take?
Posted on: Wed, 11 Jun 2014 20:23:35 +0000
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