Seven incredibly easy tips that will help you improve your Facebook Business Page There are many things a business can do to improve their Facebook brand page. Creating a Facebook page gives you many options not available on personal accounts. These options include analytics and advertising. A personal Facebook account should not be used primarily for business, this is what Facebook pages are for. After your business has created a Facebook brand page, here are some easy tips to increase the effectiveness of the page: 1. Make sure your website’s url appears on the about section. One way to guarantee that it shows up is insert it before any description of your company. Don’t have a website? There are so many reasons you should have a website but if you don’t have a website then include a phone number at the beginning of your about section. 2. Don’t assume everybody knows what your company does. In addition to having the Url in the about section, provide an easy to digest explanation of what you do. This is not the place for a technical description. Keep it simple. A limited portion of the about section is visible on the homepage of your facebook page. Make sure the description is short enough to be fully visible. You can expand upon this later on within your about section but it is very important to be aware of what a visitor sees when they first land on your page. 3. Create your own custom tabs. There are a number of services that can help you do this. Some are free and some have a monthly fee for using them. We currently use WooBox for our pages but some others include heyo , page modo, TabSite, and many others. Depending on your budget some are better then others. Hubspot has a guide to creating your own custom tabs through a facebook developer account. This is a way for you to create your own tabs but it is much more complicated and requires SSL certificates. Things that tabs can add: • Website intergration. (customers can view your full website without leaving facebook) • Landing Pages (you can create landing pages or email sign up forms) • Twitter feed tab or other social network. • Videos from youtube or other online video provider. • Text or html content. • Calls to action. • Like Gates (People must like your page to access certain content within tabs. We don’t love these but they could be good if you are running contests or have exclusive content) 4. Move the like tab. Once you have created a few custom tabs move the facebook likes tab to another page. Your visitors don’t need to see analytics for your page. This is how you move a tab: • Create 3 or more custom tabs. (works with less but remember we want to hide the likes tab) • Click the button after the last tab. Note the button has a 1 over it because we have created 3 custom tabs. If you create more then 3 it will be a higher number. • Hover over any of the created tabs or likes tab and click the edit button. • You will be given choices of which tab you would like to switch with. (Note at the current moment you can not move the photos tab) • Repeat the steps until you are satisfied with the order of your tabs 5. Use a unique facebook cover photo that represents your brand. When you do this we highly recommend you create it yourself or have a graphic designer create one for you. Do not use a third party sites. Most of these sites insert their own branding into the cover photo. In a few case they may not have permission to use the images. 6. Build your audience. There are many ways to build your audience on facebook. Did you know you can send an email invitation to your email contacts? We suggest only inviting contacts that you have an ongoing and personal or business relationship with. In the admin panel click build audience and then select an option. You can email contacts, invite facebook friends or share your page on your timeline, in groups, on a business page or on a friends timeline. 7. Claim a custom URL for your facebook page. This is preferable to a long string of numbers. This can be accomplished within your facebook page settings after you reach 25 likes. You can only change the name once through the page settings. If you have over 200 likes you will not be able to change the name of your facebook page the same way. The process is slightly different but still should be relatively easy. This request requires Facebook’s approval and can only be done once. (Source: Long Island Marketing Company)
Posted on: Wed, 17 Jul 2013 20:10:00 +0000
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