Since the majority of the revenue of major media outlets derives - TopicsExpress



          

Since the majority of the revenue of major media outlets derives from advertising (not from sales or subscriptions), advertisers have acquired a "de-facto licensing authority".[4] Media outlets are not commercially viable without the support of advertisers. News media must therefore cater to the political prejudices and economic desires of their advertisers. This has weakened the working-class press, for example, and also helps explain the attrition in the number of newspapers.
Posted on: Thu, 11 Jul 2013 06:51:03 +0000

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