So, SoundCloud enables monetisation. Invite-only (like YouTube) - TopicsExpress



          

So, SoundCloud enables monetisation. Invite-only (like YouTube) and revenue split from ads (like YouTube). I like it. Finally a true creator focus, enabling artists from bedroom indie to A-list rockstar to make money from streaming. I also think its win-win - the reciprocal benefit to SoundCloud is that they finally have a sustainable and expandable business model: Keeping the lights on in a place that went from 300k users to 300million users in 3 years meant that often the lights went off; plus catering for all those new listener-users caused a huge development focus on listener experience at the expense of creator experience. Having a sustainable and scalable business model, plus a more robust platform in future, is a huge win for artists, IMO. Agree? Disagree? Love to hear your thoughts.
Posted on: Thu, 21 Aug 2014 07:04:28 +0000

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